In matters where we have no personal interest – Canadian logging say – then we will usually reflexively follow the adage “if a little won’t do a little, then a lot won’t do a lot” if some venture or initiative fails.  IE we reinforce success.

However, on matters where we do have a personal favorable interest, then that goes out the window and we reflexively start to think that things just “did not go far enough” and more resources are needed and we start believing in Green Lantern Theory and the Care Bear Stare.